SAMS IS THE LEADING CENTRE FOR INDUSTRIAL AUTONOMOUS MOBILITY AND TRANSPORT SOLUTIONS
VISION AND MISSION
SAMS strives to become the forefront leader in commercialising and advancing sustainable autonomous mobility solutions across land, air, and sea. Our mission focuses on creating an export market for infrastructure and digital solutions that connect these systems globally while enhancing Norway's export potential. We aim to cultivate a collaborative and inclusive ecosystem that invites international stakeholders, thereby boosting Norway’s access to markets, networks, and funding for its upcoming major export industry.
STRATEGIC DIRECTION
Our cluster's strategy for the upcoming period revolves around enhancing our international presence and supporting our members in commercialisation via strategic partnerships. By distinguishing ourselves from other Norwegian clusters, we will prioritize creating associate partnerships with international and national forums beyond Norway. This will provide our members with improved regulatory support and better market access. Our approach will transition from solely focusing on building within Norway to leveraging external forums and collaborating on regulatory matters to facilitate commercialisation.
INTERNATIONALISATION THROUGH ASSOCIATE PARTNERSHIPS
We will form associate partnerships with international and national forums beyond Norway.
These collaborations will:
Grant access to regulatory insights and support to facilitate market entry for our members.
Distinguish our cluster by emphasising regulatory and market access strategies for commercialisation rather than solely concentrating on development within Norway.
We will assist our members in market expansion by linking them to key stakeholders in countries such as Portugal, Sweden, and Finland and, hopefully, extending to Singapore, Dubai, São Paulo, Rotterdam, New York, and Cyprus.
COLLABORATION WITH REGULATORY FOCUSED CLUSTERS
To enhance commercialization for our members, we will collaborate with clusters specializing in regulatory navigation and compliance. By partnering with these clusters:
SAMS can concentrate on providing practical support to assist members in transitioning their technologies from TRL6+ to market readiness.
This approach will also alleviate regulatory challenges for our members, allowing them to focus more on product development and market entry while enabling SAMS to expand their opportunities.
KEY FOCUS AREAS
INTERNATIONALISATION AND EXPANSION
Building on our prior strategy, we will focus on:
Showcasing Norwegian actors: Highlight Norwegian stakeholders at international forums and communicate primarily in English to appeal to global audiences.
TOGETHER, WE COMMERCIALISE MOBILITY TO BE SUSTAINABLE AND AUTONOMOUS.
Eja Tuominen
CEO
Eja has an international executive background with large companies, where she has led complex development initiatives across the globe. She is experienced in leading collaboration and cooperation in worldwide business ecosystems, leading to commercial markets.
Eja leads towards the vision of sustainable autonomous mobility systems and commercial opportunities in Norwegian export. Her role is to work with her team and the partners to enable and initiate collaboration and opportunities for the partners to grow and mature the new industry.
Telephone: +47 480 58 946
Email: eja(at)sams-norway.no
Examples of Autonomous solutions today
// Autonomous Port Operations
Autonomous maritime solutions, in combination with autonomous port operations, opens for increased safety and efficiency in the transport chain.
// Autonomous Vessels
Kongsberg is installing and testing autonomous technology on two vessels for use mainly/primarily in short sea coastal shipping and Europe’s inland waterways – project Autoship
// Unmanned aerial vehicle – UAV
UAVs offer new ways of transporting goods and people, often in combination with other transport modalities. They can also perform tasks that are dangerous for humans more safely and efficiently.
// Autonomous Snow Technology
For the first time, autonomous snowploughs have been tested at Fagernes Airport in Norway as a way of clearing snow more effectively.
// Autonomous Sea Drones
Autonomous sea drones are used daily in the Oslo fjord, shutteling between Moss and Horten.
Chair of the board of Director
Jaqueline Elise Peterson Burton
Head of Creative Design (Manager, Technology Management – Kongsberg Maritime)
Deputy Chair of the board of Director
Skjalg Aasland
Chief Business Development Officer, Herøya Industripark
Board members
Ole Harald Moe - MH Tech AS
Vanessa Lopes - Kongsberg Maritime
Arild Tjomsland - University of South-Eastern Norway
Jan Tore Pedersen - MARLO AS
Jason McFarlane - Kongsberg Discovery
Thomas Brekke - University of South-Eastern Norway