Introduction to the new CEO

SAMS now has a new CEO in place, serving the members in taking a unique position globally as first movers and suppliers of sustainable autonomous technology and human-machine relations in mobility systems.


The Cluster is working to support our members in the current challenges and opportunities they are facing, with shifting market dynamics, uncertainty concerning inflation rates, and global supply chain demand. SAMS wants to create more opportunities for members to take on challenges through collaboration. To create lasting value together and to be part of the sustainable solution for mobility on a global scale. These ambitions were front of mind for the board during the selection process: and we had many strong candidates. As the board, we are delighted to announce and introduce our new CEO.

About Eja

Eja Tuominen has started her introduction to SAMS and will take over on 1st February as the CEO. Eja has an international executive background with large-size companies within the consumer business, where she has led complex development initiatives across the globe. She is experienced in leading product and concept development in collaboration and cooperation in worldwide ecosystems of businesses, leading to commercial solutions. Her education is in International business, marketing, and strategies. She says:

I find it fascinating to lead towards the shared vision of sustainable autonomous mobility systems. In my role, I will enable the members to create the collaborative infrastructure jointly and for system-level integration. This creates a unique position in the new autonomous mobility market, which has yet to mature. Sustainable and commercialized innovations for autonomous mobility solutions on sea, land, and air will become a significant export industry for Norway. Look forward getting to know all the members soon and discussing their needs and wishes.


Transition and change of position

Torun will use the opportunity to thank all of SAMS’ ecosystem for the adventurous journey from the beginning of establishing the cluster.

I am truly grateful for the time together with you all and have the opportunity to serve the best cluster partners in Norway! – Torun says.


We want to thank Torun for successfully leading SAMS since its inception. She has been instrumental in leading SAMS to where it is now, with its notable and talented member companies and strong reputation,  says Jaquelyn, Chair of the Board.
During her time, SAMS become an open and collaborative force for pursuing big mobility projects for the members. Thankfully we will not need to say goodbye to Torun; she will continue part-time in SAMS as an independent consultant. She will continue as the project leader for the ZAWAS project and support the Leadership program – SAMS Lab.


Get in touch with Eja!
mob: +47 480 58 946