SAMS now has a new CEO in place, serving the members in taking a unique position globally as first movers and suppliers of sustainable autonomous technology and human-machine relations in mobility systems.


The Cluster is working to support our members in the current challenges and opportunities they are facing, with shifting market dynamics, uncertainty concerning inflation rates, and global supply chain demand. SAMS wants to create more opportunities for members to take on challenges through collaboration. To create lasting value together and to be part of the sustainable solution for mobility on a global scale. These ambitions were front of mind for the board during the selection process: and we had many strong candidates. As the board, we are delighted to announce and introduce our new CEO.

About Eja

Eja Tuominen has started her introduction to SAMS and will take over on 1st February as the CEO. Eja has an international executive background with large-size companies within the consumer business, where she has led complex development initiatives across the globe. She is experienced in leading product and concept development in collaboration and cooperation in worldwide ecosystems of businesses, leading to commercial solutions. Her education is in International business, marketing, and strategies. She says:

I find it fascinating to lead towards the shared vision of sustainable autonomous mobility systems. In my role, I will enable the members to create the collaborative infrastructure jointly and for system-level integration. This creates a unique position in the new autonomous mobility market, which has yet to mature. Sustainable and commercialized innovations for autonomous mobility solutions on sea, land, and air will become a significant export industry for Norway. Look forward getting to know all the members soon and discussing their needs and wishes.


Transition and change of position

Torun will use the opportunity to thank all of SAMS’ ecosystem for the adventurous journey from the beginning of establishing the cluster.

I am truly grateful for the time together with you all and have the opportunity to serve the best cluster partners in Norway! – Torun says.


We want to thank Torun for successfully leading SAMS since its inception. She has been instrumental in leading SAMS to where it is now, with its notable and talented member companies and strong reputation,  says Jaquelyn, Chair of the Board.
During her time, SAMS become an open and collaborative force for pursuing big mobility projects for the members. Thankfully we will not need to say goodbye to Torun; she will continue part-time in SAMS as an independent consultant. She will continue as the project leader for the ZAWAS project and support the Leadership program – SAMS Lab.


Get in touch with Eja!
mob: +47 480 58 946

Denne uken var vår EU-rådgiver Eva Errestad i Portugal på et arrangement i regi av Innovasjon Norge i samarbeid med portugisiske departementer inkludert Økonomi- og havdepartementet og Miljødepartementet. Hensikten var å se hvordan norske bedrifter kan ta del i anbud, utlysninger og prosjekter sammen med portugisiske partnere.


Innen 2026 skal Portugal investere 16,6 milliarder euro i grønn og digital transformasjon som en del av Europas grønne skifte. 48 millioner euro er dedikert til grønn mobilitet og avkarbonisering av offentlig transport. Gjennomsnittsalderen på kollektivflåtene i Portugal er høy (mer enn 15 år) og det er et stort behov for å bygge digitale og klimanøytrale løsninger på land og i vann.


Har du lyst til å komme i kontakt med portugisiske samarbeidspartnere? Kontakt Eva fra SAMS Norway eller Marie Ramsdal fra Innovasjon Norge.
M. +47 920 78 735
M. +34 639 075 364

SAMS promotes the activities of the Norwegian led project GreenOffshoreTech (GOT). GOT is a cluster facilitated EU-project with the purpose of supporting innovation in Small and Medium-sized Enterprises (SMEs) in the emerging Blue Economy industries. GOT is led by MNU (Moss Regional Business Development Agency) through VIKEN Technology Cluster 4.0.

SME’s across Europe* with innovative solutions in materials, production, digitalization and sustainability in the offshore sectors can now apply for funding through GOT’s own Call for proposals.

For more information and application forms, check out this page or contact SAMS EU Advisor Eva.

*Applicants must be legal entities established and based in one of the GreenOffshoreTech REGIONS in Latvia, Poland, Portugal, Germany, Norway, Iceland, and UK or members of one of the GreenOffshoreTech CLUSTERS

SAMS Norway has partnered up with , Energy Valley and Viken Technology cluster in a project aimed at strengthening the member’s competitiveness and knowledge. From left: Daniel Miravalles (Head of Business Development, Energy Valley), Tore Ausland (Business Manager, Viken Teknologiklynge 4.0 and Administrative Manager, Green Offshore Tech), Torun Degnes (CEO, SAMS) and Pål Teien (Business Development Advisor, Viken Teknologiklynge 4.0. Photo: Daniel Miravalles


Energy Valley, VIKEN Teknologiklynge and SAMS Norway, are joining forces to help our cluster companies and SMEs at Viken fylkeskommune. They will take full advantage of participating in GreenOffshoreTech.


Daniel Miravalles, Head of Business Development at Energy Valley, Tore Ausland, Business Manager at Viken Teknologiklynge 4.0, Pål Teien, Business Development Advisor at Viken Teknologiklynge 4.0 and Torun Degnes CEO of SAMS Norway, met for a kickoff meeting for The Ocean of Tomorrow project in March. Here they discussed the project plan, responsibilities, budget, and upcoming activities.


The 3 clusters complement each other and can together facilitate new value propositions and value chains. The starting point for the collaboration is the granting EU project H2020 Green OffshoreTech (GOT), aimed at SMEs. The Ocean of Tomorrow (OOT) project will enable the cluster companies to take full advantage of participation in GOT.

The sectors addressed are offshore wind energy, offshore aquaculture, green transition for offshore oil and gas, and waterborne green transport.


About Green Offshore Tech

GreenOffshoreTech is a Cluster Facilitated Project with the purpose of supporting innovation in SMEs, fostering the development of the emerging Blue Economy industries by enabling new cross-sectoral and cross-border value chains based on shared challenges, and the deployment of key enabling technologies (KET).

The Ocean of Tomorrow project will contribute to building new competence for the cluster members. By further developing the competence that already exists in the three clusters, they will connect the competence with the possibilities in the Green OffshoreTech project. The result will be new technology and products, increased market knowledge, and a larger international network for the cluster companies.

First call: spring 2022. This will include direct financial support and tailored business support services. The available financing through GOT is around 30 million NOK, up to 600K NOK per initiative, and tailored business support services. 


On the 12th of January SAMS and ITS Norway handed in an EU-proposal named “INTEGRATE”, together with 11 European partners. The name of the call (or “topic” in EU vocabulary) was “HORIZON-CL5-2022-D6-01-04: Integrate CCAM services in fleet and traffic management systems” with a budget of 5 million euros.
This topic belongs to the category called “Innovation Action (IA)” meaning that the projects innovations and solutions should not be too far from market entry, as opposed to the “Research Innovation Action (RIA)” that is not yet mature enough to be commercialised. The call was published by the CCAM partnership, an EU partnership addressing Connected, Cooperative, Autonomous Mobility.

SAMS and ITS Norway shared the task of coordinating the proposal, and if granted, will also share the lead and coordination of the project. This particular topic was identified as a strategically suitable call for both organisations since a successful outcome on our proposal will enable a faster route to market and increased export opportunities for both ITS Norway’s and SAMS members. Special attention was also taken to ensure that the future project will facilitate high member engagement and benefits throughout its duration.

Applied Autonomy is too part of the consortia and leading the Norwegian pilot in Norefjell, aiming to make Norefjell the world’s first ski resort with optimised on-demand transport of people and goods through a CCAM-enabled travel chain with last mile passenger- and delivery services.

INTEGRATE as a whole address the current lack of integration between traffic- and fleet management systems and will demonstrate new tools and cooperation frameworks to ensure safe and efficient deployment of CCAM solutions in a wide variety of transport and traffic scenarios – targeting timeframes from the split of a second to a year. INTEGRATE’s approach will be tested by addressing both people and goods in 4 different real-life pilots in Contern (Luxembourg), Braunschweig (Germany), Norefjell (Norway) and Amsterdam/Keukenhof (the Netherlands).

If granted, the project will start late 2022 or early 2023. Meanwhile, fruitful connections have been made with the other partners of the consortia, all leaders in their field;

Consortia Country
ITS Norway

Association for all actors in the transportation industry with about 70 members from all modes of transport, both public, academia and private entities

SAMS Norway

A non-profit business cluster focusing on development of systems for sustainable autonomous transport solutions used on land, air and sea

MAP traffic management

Founded in 2010, MAP is a SME and service provider in the domain of traffic management, in particular new innovative services based on data analytics, social media, mobility-as-a-service and cooperative ITS.

Université du Luxembourg LU

Belgium-based IT company with specialty in providing smart mobility solutions using its connected vehicle and traffic data platform

POLIS – Promotion of Operational Links with Integrated Services

The leading network of European cities and regions working together to develop innovative technologies and policies for local transport

Arriva Personenvervoer Nederland

Regional public transport operator providing city and regional bus transport in 8 Dutch concessions and operates 4 regional train connections throughout the Netherlands. Provider of the Glimble app supporting multimodal door-to-door travels

Deutsches Zentrum für Luft- und Raumfahrt

DLR is the Federal Republic of Germany’s research centre for aeronautics and space. DLR conduct research and development activities in the fields of aeronautics, space, energy, transport, security and digitalisation

EIT KIC Urban Mobility

European Knowledge Innovation Community, public-private partnership focusing on innovation in urban mobility

Applied Autonomy

Provider of knowledge, solutions and services for sustainable autonomous transportation

Technische Universiteit Delft

Oldest and largest technical university in the Netherlands.


National Road Authority of the Netherlands. All national motorways (A-roads) are maintained and managed by Rijkswaterstaat. Rijkswaterstaat deploys Traffic Management services using road-side actuators such as VMS, ramp meters and peak hour lanes.

Cubic Transportation Systems

Cubic Transportation Systems designs, integrates, and provides outsourced business process and information technology services for automated fare collection systems for public transit operations. This includes back-end and central system for processing.


As the world leading event on ITS solutions, this year, the 5 days long ITS World Congress took place in Hamburg, Germany. More than 400 exhibitors were present and each day offered a diverse selection of talks and presentations, technical visits and demonstrations and even workshops related to different areas of smart mobility.

Did you miss it? Or were you there but tied to your stand and only managed to grasp a fraction of what was going on? Or maybe you are contemplating if you should go to next year’s congress in Los Angeles, U.S.? Then keep reading for a daily nugget in a mini-series of all that you missed.

A quick glance at the program reveals the ever-present focus of the effects of transport and logistics on the environment. But the angels are new and there is an elevated sense of emergency in the discussions. And it is an undisputed fact that COVID has completely turned the status quo of mobility, on its end. As a result, we are facing accelerated and highlighted needs for new and more flexible solutions to get people and goods from A to B in a sustainable fashion.

The high-level conference programme with speakers from Asia Pacific, Europe and the Americas discussed around six key themes; Automated and connected driving, Mobility as a service(MaaS), Intelligent infrastructure, Goods journey from ports to customers, New services from new technologies, and Solutions from cities and citizens.

As the panels and presenters displayed such variety of countries and cities of varying sizes and needs, and not least – cultures, it became very clear that solutions that works in one place can create more problems in another. Such as on the topic of traffic congestion. Known by many, hated by all, congestions is a hot potato on the individual, collective and political level. Or as Sameer Sharma from Intel, US pointed out; “The only good thing about congestion is that it tells us that people still want or need to see each other in person.”

The panellists in one of the sessions witnessed that as countries are coming out of the lockdown it is already apparent that congestions levels are up and expected to get worse once all restrictions are gone as people don’t want to use public transport anymore, due to the fear of infection.

To even out and orchestrate traffic flow is addressed by a wide variety of ITS-solutions. From traffic lights that automatically adapt traffic flow to shared mobility services to incentives a shift away from private cars to more sustainable solutions. But despite its capabilities to solve or ease the problem, smart traffic management still face a lot of roadblocks in its way. The barriers and potential solutions were widely discussed by the panelists; such as the need for a solid level of digitization, better, safer and more accessible data. Many agreed with the views expressed by Marcus Anders from SWARCO Traffic Systems in Germany; “We are still in the research state as we don’t have a common guideline or standards. We need clear political coherence, more guidelines, a framework, and funding, in order to get scalable solutions.”